Jennah Mitchell's Musings

A compendium of thoughts, ideas, projects, and more

5 Ideas for Stretching Your Marketing Dollar

In today’s economy, everybody is trying to save money. This is especially true of small and large businesses alike. Generating a profit may be hard these days, and marketing is just one of those expense that seems to be increasing regardless of other economical factors. There are many ways that you can save a bit of money on your marketing and publicity campaigns – something that any business owner can use to their benefit.

Get in touch with local organizations

Local organizations are a very good source of free or inexpensive advertising. Schools can be very useful in that department; they may ask students to sell advertising for yearbooks for example. You may also want to inquire with local publications, as they often will use local advertisers as a source of revenue. Many times they will be willing to consider trades, so if you have something that you think they could benefit form, consider talking with the head of their advertising department about striking up a deal. This will also help you network with some organizations that may bring you business simply by word of mouth in your own community.

Use social media to connect with your audience

Whether your weapon of choice is Facebook, Twitter, or YouTube, connecting with your customers through social media is a great way to utilize free publicity. Joining those websites is entirely free and they allow you to redirect traffic to your website by posting content that attracts customers. You can also gain insightful information on what your target audience wants simply by poking around on individual and company profiles and web pages.

Create partnerships with complimentary businesses

If you stumble upon a company that offers a service or a product that fits with your business, it would be silly not to take advantage of it. For example, when you enter a bridal shop you often see business cards and flyers on the counter promoting local musicians, wedding planners, florists, and more. All of these businesses cater to the same clientele but offer different services – this allows them to market for one another and save countless dollars on advertising. This is a great way to save money while also getting to know others in your related line of work.

Use Google Ads

Let’s face it – most people have access to the Internet. As such, online advertising should play some sort of role in your advertising efforts. Google, for example, offers fairly affordable advertising in the form of sidebar links, and many other browsers and search engines do the same.  Since online advertising incurs less cost than print advertising, online advertising companies are able to offer a lower rate to place ads on their search engines, which can help you increase your savings exponentially. This is also a great strategy if you offer a service or product that does not revolve solely around your local community; you can reach Internet users from all around the world, therefore increasing your target audience and selling potential.

Start blogging

If you’ve heard of SEO, you’ve heard of blogging. SEO is basically the art of using search engines to promote your business. If focuses on moving your content up in search engine rankings by keywords and more to increase your chances of being found online. You can set up a blog yourself of you can hire a knowledgeable SEO tech to help you do so; they can also help you use keywords that will help your company’s rankings increase. Your only costs for this type of advertising are the costs incurred by whomever you are hiring to help you with this strategy.

Marketing certainly is an important part of any business, but it doesn’t have to be the biggest expense for your business either. There are many tools and strategies that you can use to get free or cheap advertising; remember to work within your own local community via networking, use word of mouth advertising, and by seeking marketing partnerships whenever applicable. Take time to maximize your online presence as well, and you will be well on your way to making those hard-earned marketing dollars work for you not against you.


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